Privacy Policy

1. Introduction

AkiliLearn ("we," "us," or "our") operates the website akililearn.com and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with our marketing communications. We are committed to complying with the Kenya Data Protection Act 2019, the EU General Data Protection Regulation (GDPR), and all applicable data privacy laws.

2. Information We Collect

2.1 Information You Provide

• Contact information: name, email address, phone number
• Student/parent information: child's name, age, grade level, curriculum, subjects of interest
• Survey & form responses: learning goals, preferences, and assessment data submitted through our forms
• Communications: messages sent to us via email, WhatsApp, or contact forms

2.2 Information Collected Automatically

• Device & browser data: IP address, browser type, operating system, device identifiers
• Usage data: pages visited, time spent, referral source, click patterns
• Cookies & tracking technologies: we use cookies, pixels, and similar technologies (including Google Analytics, Google Tag Manager, and Facebook Pixel) to analyze traffic and measure advertising effectiveness

2.3 Information from Third Parties

We may receive information from advertising platforms (Google Ads, Meta/Facebook), CRM tools (GoHighLevel/FicientAI), and analytics providers to improve our services and marketing.

3. How We Use Your Information

• To provide, personalize, and improve our tutoring services
• To match students with appropriate tutors
• To communicate with you about bookings, lessons, and account updates
• To send marketing communications (only with your consent; you can opt out at any time)
• To run and measure advertising campaigns on Google, Facebook/Meta, and other platforms
• To analyze website usage and improve user experience
• To comply with legal obligations and protect our rights

4. Legal Basis for Processing (GDPR & Kenya DPA)

• Consent: for marketing emails, SMS, WhatsApp messages, cookies, and lead form submissions
• Contractual necessity: to deliver tutoring services you have requested
• Legitimate interest: to improve our services, prevent fraud, and ensure security
• Legal obligation: to comply with applicable laws and regulations

5. Cookies & Tracking Technologies

We use the following categories of cookies and tracking tools:

• Essential cookies: required for website functionality
• Analytics cookies: Google Analytics 4 (GA4) and Google Tag Manager
• Advertising cookies: Google Ads, Meta/Facebook Pixel
• Third-party embeds: GoHighLevel/FicientAI survey widgets

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Sharing & Disclosure

We do not sell your personal data. We may share information with:

• Tutors: relevant student information needed to deliver lessons
• Service providers: hosting, CRM, analytics, and advertising tools
• Legal authorities: when required by law
• Business transfers: mergers or acquisitions

7. Data Retention

We retain personal data only as long as necessary. Lead data is retained for up to 24 months unless you request deletion earlier.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion ("right to be forgotten")
• Withdraw consent
• Restrict processing
• Request data portability
• Lodge complaints with regulators

Contact: akililearntutors@gmail.com

9. Children's Privacy

We collect data about minors only with parental consent. Parents may request updates or deletion at any time.

10. Data Security

We use encryption (SSL/TLS), access controls, and security reviews to protect your data.

11. International Data Transfers

Your data may be processed outside Kenya (e.g., US, EU). Safeguards are in place.

12. Changes to This Policy

We may update this policy periodically. Changes will be posted with a revised date.

13. Contact Us

If you have questions, contact us at:

AkiliLearn
Email: akililearntutors@gmail.com
Phone: +254 142 320 188